Friday, August 21, 2009

You are just my Type...

Mrs. Eaves : Zuzana Licko

GEORGIA : Matthew Carter, 1993


UNIVERS : Adrian Frutiger, 1954




UNIVERS : Adrian Frutiger, 1954

Univers is my favorite sans serif typeface. What makes this typeface so awesome is the diversity found within its 44 faces, with 16 different numbered weight, width, and position combination (Linotype.com). This font can command attention as a headline, or quiet down to a beautiful and easily read body text.

"Today his typefaces are readily available from a number of different foundries. He is still alive (2005) and has worked on revisions with Linotype of a number of his typefaces. Such recent collaborations have resulted in Frutiger Next and Avenir Next, which have included refined forms and true italics. Presently Frutiger lives in Bern, Switzerland and is working with woodcuts (http://www.typophile.com/node/12118)."

MRS. EAVES : Zuzana Licko, 1996

A revival of Baskerville, and named after Baskerville’s housekeeper turned mistress, Mrs. Eaves, this font stands out with it’s traits of “Old Style” typography, combined with a crisp new twist. Bold, Roman, Italic, Small Caps, and Petite Caps, each and every variation having its own beauty and character.

"Licko’s early typefaces betray a fascination with low-resolution output, being outline font versions of the fonts then in use on dot-matrix printers. Inspiration from those sources is also evident in the “Base” typefaces, more abstract explorations of simplified typeface design. Over the the last 15 years Licko’s designs have grown less extreme, although no less radical (http://typophile.com/node/12166?)."

GEORGIA : Matthew Carter, 1993

While some may consider this font over used, and nothing special, because it comes free with their Macintosh, the beauty of this font is not to be diminished. It has remained one of my favorite serifed fonts because of it’s classic undertones, and crisp clean modern lines. (http://www.ascenderfonts.com/info/georgia-fonts.aspx).

The most important typography designer of our time, MATTHEW CARTER (1937-) is one of the few designers whose work is used by millions of people every day. Having devoted the first half of his career to typefaces for use in print, such as Miller and Bell Centennial, he then pioneered the design of fonts for use on screen, notably Verdana for Microsoft (http://www.designmuseum.org/design/matthew-carter)."


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